Mapping the frontiers of corporate social impact through research, field insights, and practitioner perspectives.
For twenty-five years, brands got good at getting attention. A new layer has entered the buying process — and it does not experience prestige the way humans do. What CSR teams need to know about the shift from the attention economy to the interpretation economy, why outputs are not evidence, and what to do about it.
A 2019 ERP study complicates the standard narrative about power and empathy. High-power participants show amplified sensory processing, not reduced. The problem is not engagement. The problem is orientation. Includes the neuroscience of the Brief, the distress-compassion circuit distinction, and the dosage problem.
A RW Institute article package on interrupting othering and designing encounters that restore mutual recognition across difference.
A RW Institute article package on habit formation, identity, cognitive distortions, and practical behavior-change strategies.
How two fifteen-minute windows determine whether volunteering transforms or merely occupies. Most programs skip these entirely. That omission is the biggest missed opportunity in corporate volunteering.
The hidden design flaw in corporate volunteering, and the call center study that proves it. A five-minute conversation with one person changed effort and revenue for an entire month. Nothing else changed. The only variable was proximity.
If something measurable happens inside the person who gives, are you paying attention to it? Are you designing for it? Or are you counting the gift and moving on?
The Makerspace is not a curriculum. It's a context — a set of conditions under which learning happens between practitioners who are doing real work together.